Talk, meaningfully.

We have too many meetings and talks involving too many people.

In one of my old jobs, one day, three different people came to my boss trying to help resolve a problem, all three of them work in different departments, but all try to solve the same problem. Meaningless talks, redundant use of resources, meaningless interactions.

In another one of my old jobs, one day, a team initiated a meeting with our team and told us that they were going to start a new project but all the scope of work had been mapped out and signed off and the strategy had been set but our team was required to collaborate with them and make major contribution to the project. Crazy right? Then it took meetings and meetings for us to make adjustments to the project plan and strategy because we realised we could not achieve consensus on multiple objects and the thinking behind the project was rather narrow. These meetings are, again, meaningless. 

In the other one of my old jobs, my boss favoured a particular colleague of mine and truly believed in everything she said, and entire team and even the entire department functioned according to what she suggested. Huge mistake – an organisation whose operation revolves around one person’s or a handful of people’s thinking only does not function to its full potential, and it misses huge opportunities to elicit insights from those who know best about the actual work but do not have the chance to get their voice heard.

We need to talk, or provide a channel for people talk.

Finding the right people to talk about the right matter will help us solve the problem in the right way.

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Power of Cutting

I always believe in simplicity and love how Dennis Roch put it, “If it takes a lot of words to say what you have in mind, give it more thought.” Cutting down your words makes you think, provides clarity to your mind and allows you to refine your ideas, so when you communicate it, it’s crystal clear. Good for the audience.

Cutting forges effective communication.

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A piece of advice on writing for millennial audience

Because of social media, our media consumption behaviour changes significantly, especially millennials, whose interest is hugely driven by amazing visual content. As copy writers (we somehow are all copywriters on social), we definitely want to avoid the TL;DR (Too Long, Didn’t Read) situation.

Copy now has become an enhancer – a critical element that helps enhance our visual story telling, i.e. visual content is king but copy provides the context, which however will be omitted if it cannot be consumed within secs. A poor lengthy copy makes people lose interest, causing us missing the chance to communicate the story and more importantly it diminishes the value of the visual content at the same time.

So let’s keep this in mind – ‘SCR’…’Short Copy Rocks’.

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