Power of Cutting

I always believe in simplicity and love how Dennis Roch put it, “If it takes a lot of words to say what you have in mind, give it more thought.” Cutting down your words makes you think, provides clarity to your mind and allows you to refine your ideas, so when you communicate it, it’s crystal clear. Good for the audience.

Cutting forges effective communication.

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A piece of advice on writing for millennial audience

Because of social media, our media consumption behaviour changes significantly, especially millennials, whose interest is hugely driven by amazing visual content. As copy writers (we somehow are all copywriters on social), we definitely want to avoid the TL;DR (Too Long, Didn’t Read) situation.

Copy now has become an enhancer – a critical element that helps enhance our visual story telling, i.e. visual content is king but copy provides the context, which however will be omitted if it cannot be consumed within secs. A poor lengthy copy makes people lose interest, causing us missing the chance to communicate the story and more importantly it diminishes the value of the visual content at the same time.

So let’s keep this in mind – ‘SCR’…’Short Copy Rocks’.

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