Stop. And Think.  

I disagree* with companies, bosses or managers who believe that the length of time you stay in the office or your busy-ness determine how good you are as a worker. Well, probably they are right, if you are a work-er, of course you need to WORK to demonstrate your value. But doing does not mean you are producing value, many times we need to stop, to read, to reflect and to think in order to better our work.

(*I actually wanted to use despise, but it seems like an overly strong word only the world famous marketing guru could use to criticise and challenge the norms, for a young, little, yet to grow marketer, I choose to be modest and humble – so I disagree…)

If you were on the client side, when it comes to agency management, please be aware your agencies (the good ones) are charging you a high price for a reason. They are not just charging you for the actual head hours spent on your project, but also the time they stop to read, to explore, to discover and to think, so they can come up with better ideas, move faster and produce work that makes a difference.

If you were on the client side, function like an agency, an agency that is willing to invest in their people, an agency that understands the importance for the motivated and talented ones to read, explore and discover continuously so they can fully unleash their potential and produce best work for your business.

If you were on the agency side, make sure you learn, and learn more, and be open and talk about it, as to show your clients you are providing world class knowledge and expertise to them, so all the big bucks they pay are all worth it.

If you were on the agency side, if you failed to provide best practice to your clients, if you thought your clients were all stupid, if you thought you clients just wanted you to keep producing work work work for them, you are wrong. Clients look for value-add, they look for partnership, they look for opportunities to grow together. Clients (the good ones) are willing to take calculated risks with you and try out new things as long as you share your thinking with them, consistently and constantly.

Clients and agencies, instead of just doing more, think more and talk more, with each other.

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